Driving Experiences for the Future-forward Business

Driving Experiences for the Future-forward Business

Growth strategies of future-ready enterprises are clearly centered on delivering compelling customer and employee experiences in a world where change will become the only constant.

Organizations are increasingly reconstructing the way they design product consumption models, deliver customer & employee experiences while shaping new business objectives and building for the future.

The global disruption has undoubtedly been the biggest catalyst for this business transformation wave. In the last few months, it has become evident that ‘digitally forward’ enterprises were least impacted by the uncertainties and market crises in the past 12 months. Technology leaders who have been actively pushing digital agendas and investing on technologies that enable radical changes bear witness to this trend.

As we step into 2021, IT leaders are preparing for an era that calls for massive technology reforms. On the cards are initiatives that help their enterprises control costs, improve productivity and remain a sustainable business in the long run.

The third edition of “Digital Leaders Club”, a unique collaboration platform for technology leaders, curated by CORE Media & Google Cloud India, had CIOs from various industries deliberating their key priorities going forward and how they are strategizing their technology roadmaps to align with the new goals.

“Enterprises are reinventing customer & employee engagement models and embracing business transformation in unprecedented ways. At this juncture, technology leaders are mandated with the crucial task of enabling more efficient processes and technology environments that drive these shifts. We look forward to learning how CIOs and IT leaders are bracing up for the new digital normal and realigning their technology roadmaps,” said Anoop Mathur, Founder & President, CORE Media

“DX will be even more pivotal for organizations in the next normal. As technology leaders steer an inevitable change, innovation is clearly emerging as a top priority. We, at Google Cloud, are committed to deliver the most relevant tools and technologies that enable new collaboration models, cost reductions and overall efficiency,” added Sumeet Khanna, Head – North & East, Google Cloud India & Co-host of the session.

Redefining collaboration

2020 witnessed even the most conservative industries deploying remote working models. This has fundamentally changed the way employees and organizations approach ‘work’ from a traditional point of view. But how do organizations continue to deliver a work-from-anywhere experience to all or at least most of their employees and still ensure productivity across the board? How do technology leaders ensure that a level playing field is created for employees who work remotely, work from office or on-site?

A CIO, representing a leading mining industry player, put forth this key point during the discussion. Ensuring employee productivity and experience is a key priority for technology leaders across sectors—no matter whether they are from traditional industries or a new-age startup.

“As organizations pivot towards a highly collaborative and flexible work model, technologies and innovations from cloud providers like Google Cloud will remain critical. A classic example is Google Meet for Glass, which enables on-site workers or any employee who can’t work remotely, to connect face-to-face with others who are working remotely,” Kapil Malhotra, Specialist Customer Engineering Manager, Google Cloud, India.

Most CIOs who took part in the Digital Leaders Club believe that digital is the way forward. They are looking at cloud-first approaches, process automation, AI/ML, IoT etc. to drive business growth. While doing that, they are also aware that security must be ingrained into every single technology and innovation initiatives they are embarking on. ‘Innovate and collaborate securely’ is thus becoming every technology leader’s motto.

“Our focus as a heavy engineering organization was to ensure business continuity and secure remote working as the pandemic struck. We leveraged cloud quickly to facilitate a massive WFH transition with security as the central focus. But as time progressed, we were able to extend that usage further, such as remote inspection of designs for customers, in a confident manner. It also led us to a series of new initiatives such as making a lot of our products IoT enabled,” one CIO said.

All in all, growth strategies of future-ready enterprises are clearly centered on delivering compelling customer and employee experiences in a world where change will become the only constant.